The international forum for entrepreneurs and investors VerSous will take place in Moscow from March 18 to 20. Along with the business program, the site will host an exhibition of modern business formats, during which franchisors, vendors and suppliers of self-service systems will present their concepts and solutions that are most relevant for development in tourist attraction centers in 2025.
This year business forum will be held in three streams in the Elbrus, Kazbek and Balial halls. The central theme of the forum and exhibition will be business development in tourist regions. In addition, participants and experts will discuss the situation in the vending trade industry, prospects for introducing self-service systems in various business areas, franchising development trends, marketing tools for 2025 and much more.
The first part of the Elbrus Hall program will be devoted to the development of territories and growth points for SMEs. Is the guest infrastructure in the regions ready for the influx of tourists, which facilities are the local authorities most interested in, which collaborations have already shown positive outcome? Representatives of government agencies, tourism clusters and owners of existing network businesses will talk about this.
Vending industry participants will talk about modern self-service systems for catering, share the pain points of vendors and give forecasts in which direction the industry will develop in 2025.
In the Kazbek Hall investments in the development of recreational facilities and areas will be discussed. The program will be of interest to those who want to integrate into the hotel and resort business. They will also talk about the possibilities of developing roadside service at multifunctional fuel and gas stations and how players in the non-fuel market can take advantage of the growing popularity of auto tourism.
Top managers of franchising companies will share tools for developing a franchise network in public catering and services, and lawyers and consultants will talk about how to correctly draw up a commercial concession agreement and negotiate with landlords.
Experience and strategies in marketing will be actively discussed at Balial Hall. Experts will also talk about the use of storytelling tools and loyalty programs, discuss the pros and cons of the synergy between offline and online points of sale, and voice ideas for new points of contact between franchising and vending.
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This year business forum will be held in three streams in the Elbrus, Kazbek and Balial halls. The central theme of the forum and exhibition will be business development in tourist regions. In addition, participants and experts will discuss the situation in the vending trade industry, prospects for introducing self-service systems in various business areas, franchising development trends, marketing tools for 2025 and much more.
The first part of the Elbrus Hall program will be devoted to the development of territories and growth points for SMEs. Is the guest infrastructure in the regions ready for the influx of tourists, which facilities are the local authorities most interested in, which collaborations have already shown positive outcome? Representatives of government agencies, tourism clusters and owners of existing network businesses will talk about this.
Vending industry participants will talk about modern self-service systems for catering, share the pain points of vendors and give forecasts in which direction the industry will develop in 2025.
In the Kazbek Hall investments in the development of recreational facilities and areas will be discussed. The program will be of interest to those who want to integrate into the hotel and resort business. They will also talk about the possibilities of developing roadside service at multifunctional fuel and gas stations and how players in the non-fuel market can take advantage of the growing popularity of auto tourism.
Top managers of franchising companies will share tools for developing a franchise network in public catering and services, and lawyers and consultants will talk about how to correctly draw up a commercial concession agreement and negotiate with landlords.
Experience and strategies in marketing will be actively discussed at Balial Hall. Experts will also talk about the use of storytelling tools and loyalty programs, discuss the pros and cons of the synergy between offline and online points of sale, and voice ideas for new points of contact between franchising and vending.
Follow us on Telegram https://t.me/versousru or subscribe for news to be in touch with the updates