VerSous is reaching a new level in 2026: a self-service technology exhibition will be held alongside the international franchise exhibition BUYBRAND EXPO, where chains and franchisees are shaping their business models for the coming years.
Two exhibitions – one development logic
VerSous is a marketplace for self-service and automation solutions: vending machines, self-checkouts, terminals, parcel lockers, charging stations, kiosks, telemetry, IT integration, and services for modern business formats.
BUYBRAND EXPO is an international franchise exhibition where franchisors and investors select formats, package franchise offers, and define standards for corporate and partner locations.
Focus on Franchisors and Solution Replication
BUYBRAND EXPO's key audience is franchisors and chain management companies, who are deciding to implement self-service systems in their own locations and simultaneously incorporating these solutions into franchisee business models.
For VerSous exhibitors, this is an opportunity to present their technologies as part of a reproducible franchise standard: from pilot projects in corporate locations to scaling to dozens and hundreds of franchise locations.
Versous's Traditional Audience Remains with You
At the same time, VerSous's traditional core audience is maintained and strengthened: vending chain operators, service business owners, and manufacturers of equipment and automation solutions remain an important part of the exhibition's audience.
For them, VerSous remains a key platform to see the latest vending and self-service innovations, meet suppliers and partners, and discuss joint projects with representatives of retail, HoReCa, and service companies.
Synergy of Content and Market Demand
The chain business and franchising market is moving toward automation: self-service is becoming the standard for increasing turnover, reducing costs, and stabilizing service quality as the chain grows.
Versous provides practical solutions, and BUYBRAND EXPO attracts franchisors, chains, and investors ready to integrate these solutions into their current and future formats.
Benefits of Participation
Participating in VerSous alongside BUYBRAND EXPO is an opportunity to present self-service systems to two key audiences: those already working in vending and services, and those designing and scaling franchise networks.
Your solutions can become not only equipment for individual locations but also part of a scalable network infrastructure, impacting the unit economics of both corporate locations and franchisees.