VerSous News

Russian and Chinese companies presented modern business formats at the VerSous international exhibition

The international Forum and exhibition of modern business formats VerSous 2025 took place in Moscow. The event brought together 97 companies from 16 regions of Russia and China. Representatives of regional authorities and industry organizations, as well as experts and top managers of the largest companies from the retail, services, catering and vending segments participated in business forum. “Avito.Business360” company has become a business promotion partner of VerSous.

Over three days, the forum and the exposition were attended by 4,147 people – investors, novice and potential entrepreneurs, and top managers of companies. Equipment, ingredients and software for automated trading were presented by such market leaders as “Unicum”, “Rheavendors Group”, “JETINNO”, “VendShop”, “Almafood”, “Tretiy Kran”, “Vavilon Vending”, “Vendotek”, “Zhivaya Voda”, “Istochnik Zdorovya”, etc. For many representatives of the vending industry, VerSous has become a place to present new products. This includes “MAKALA”, “Gustomatika”, and “ASPvending”.

Chinese XYVENDING and TCN, Russian WINSTORY (automated machines with ingredients for making homemade drinks), Monty Cafe (kiosks with a robot barista) and Solo Coffee, the Belle you clothing and underwear brand, the Panacea jewelry store and the Good Tea chain made their debut at the exhibition. Entrepreneurs from both Kaliningrad and Tula regions came to the exhibition as part of collective stands with the support of the Moi Business Center. Interesting concepts were demonstrated by “Rostelecom”, which introduced a digital booth sharing service for work and negotiations; “YouTool” with a franchise for unsecured rental of power tools, “Siksa” with a franchise for the rental and sale of ram stations and “O'day” with balloon inflating machines.

During the forum, Maxim Astapenkov, Head of the Regional Development Directorate of JSC SME Corporation, spoke about a new preferential business lending program that will be launched by the end of March. Pavel Terskov from the Alternative Payment Methods division of Sberbank said that the law, which will allow the use of biometrics to determine the age of the buyer in vending machines, is planned to be introduced by the end of the year. The forum and exhibition were organized by EMTG Company, which has been hosting industry events since 2003. It also organizes the largest international franchise exhibitions BuyBrand Expo.

The nearest BuyBrand Exhibition will take place on 1-3 October, 2025. For more details check the website www.buybrandexpo.com